What sparks will collide when the Paris Olympics encounter Chinese printing?
Time:2024-08-05
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The 2024 Paris Olympic Games will be officially held from July 26th to August 11th, sparking a globally anticipated sports event. Paris hosted the Olympic Games twice in 1900 and 1924, and a hundred years later, the Olympic event returned to Paris. At this Olympic Games, the Chinese delegation has achieved frequent good news, and Chinese enterprises have demonstrated the magnificent transformation from "Made in China" to "Created in China" through practical actions, showcasing the unique charm of "Made in China" and "Created in China" to the world. The printing industry, as an important component of China‘s manufacturing industry, has also played a significant role in it.
Let‘s take a look together at what sparks will collide when the Paris Olympics encounter Chinese printing?
Paris Olympics-Card Game
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On the occasion of the Paris Olympics and the 60th anniversary of the establishment of diplomatic relations between China and France, Zhejiang Card Game Technology Co., Ltd. (hereinafter referred to as Card Game), a leading enterprise in the Chinese card industry, and the Sports Culture Development Center of the General Administration of Sport of China jointly launched a collection card of ancient Chinese sports culture, which was showcased at the "Dragon Horse Style Sports Spirit - Chinese Sports Culture Exhibition" in Paris. The whole set of cards includes 33 exquisite cultural relics cards, which are based on the cultural relics such as Cuju figurines, Baduan Brocade album, Loong Boat Race scroll, chess playing picture, martial arts characters snuff bottles, etc. in the Chinese Sports Museum. While presenting the beauty of Chinese card technology, they tell the story and connotation of ancient Chinese sports from different angles, and promote the spread and exchange of Chinese and foreign cultures.
Card Game has formed a professional design team for this purpose, starting from studying the cultural connotations of each cultural relic in the collection, and simultaneously researching the international design language mainly based on French dynamic fashion, forming the overall design style of ancient Chinese sports culture collection cards. The collection card is based on visually striking systems such as green, pink, and yellow, combined with contemporary printing techniques. The metal objects use photolithography technology to showcase texture and details; Ceramic lacquerware uses transparent silk screen printing to showcase the luster and three-dimensional appearance of the glaze surface; Ancient calligraphy and painting use tactile paper to restore the color and texture of collections; Even the printing of snuff bottle cultural relics cards uses fragrant ink, which can be rubbed and smelled. The logo on the packaging box organically combines the gourd, which symbolizes "fortune" in China, with the shape of the Eiffel Tower, conveying the long-standing friendship between China and France and the good wish for the beautiful coexistence of Chinese and foreign cultures.
Paris Olympics - Packaging
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The Paris Olympics are currently in full swing, and the Chinese table tennis team‘s mixed doubles has made history by winning China‘s first gold medal in mixed doubles. The official designated ball for this year‘s Paris Olympic table tennis event is provided by Guangzhou Pisces Sports Goods Group Co., Ltd. (hereinafter referred to as Pisces Sports), named "PAR40+Paris Ball"; The packaging is produced by Guangzhou People‘s Printing Factory Co., Ltd. (hereinafter referred to as People‘s Printing Co., Ltd.), a Class A confidential printing unit.
In order to ensure the smooth completion of printing tasks, Renyin Group and Shuangyu Sports have formed a professional packaging design team. To highlight that the performance of "PAR40+Paris Ball" exceeds the highest standards of the International Table Tennis Federation, the packaging design adopts a special laser silver card, which is dazzling. At the same time, it can also present a "auspicious cloud" pattern design at a specific angle, symbolizing the auspicious cloud atmosphere and expressing blessings for Olympic athletes to brave the peak. The overall packaging uses reverse UV (ultraviolet curing) production technology to reduce surface brightness while enhancing the glossiness of the "Pisces Sports" logo, preserving the overall design‘s beauty and elegance.
In addition, the packaging design also applied embossing technology to key information elements such as "PAR" and "2024". "PAR" is an international abbreviation for the city name of Paris, closely related to the Paris Olympics; On the other hand, "PAR" in French is interpreted as "starting from here", meaning a new starting point and continuing to move forward.
Paris Olympics - Stamps
Cheer for the Olympics and cheer for Chinese athletes. China Post has issued a set of 2 commemorative stamps for the 33rd Olympic Games, with the stamp designs featuring swimming and rock climbing. This commemorative stamp was designed by Shen Jiahong and Shang Ying, edited by Liu Jian, and printed using offset printing (using partial hot stamping) technology by Beijing Stamp Factory Co., Ltd. The stamps adopt a simple and concise graphic design approach, showcasing the exciting moments of two sports.
The first stamp depicts the image of men‘s freestyle swimming, with the screen looking up from the water to show the athlete‘s posture of chopping waves and striving forward. The second piece depicts the image of a woman speed climbing, with an oblique perspective showing the athlete lifting their leg to step on the ground and climbing upwards. The stamp artwork uses a large number of line designs and has extremely high requirements for craftsmanship. Therefore, high-precision six color offset printing technology was chosen, supplemented by local hot stamping technology. The "Rainbow Silver" light variable film used for hot stamping can make the lines more three-dimensional and textured. The ink color selection includes six colors: black, blue, special red, yellow, special blue, and red. Among them, special red and red ink emit red fluorescence, making the stamp particularly eye-catching under UV light.
The background of the two stamps presents Parisian city buildings such as the Eiffel Tower, reflecting the regional characteristics of this Olympic Games. The overall color scheme is bright and vibrant, making the entire set of stamps more valuable and aesthetically pleasing.
Paris Olympics-Commemorative Silver
In order to commemorate the 100th anniversary of the Paris Olympics and the 130th anniversary of the establishment of the International Olympic Committee, the Paris Olympic Committee, and the Chinese Olympic Committee jointly authorized the issuance of the official commemorative silver for the Paris Olympics. The commemorative silver was created by Shen Zhiyun, the designer of the "Money King" Olympic banknotes and an expert in ticket design. The front features the mascot of the 2024 Paris Olympics, Fridge, presenting a cute and playful cartoon image full of vitality. The back draws inspiration from the racetrack and the famous Parisian landmark "Arc de Triomphe", using dynamic curves to cut the image and highlight the theme style of this event in a smooth line composition.
It is worth mentioning that the official commemorative silver for the 2024 Paris Olympics uses nearly a hundred techniques such as double-sided ultra-thin embossing and color printing laser. The ink used is RMB anti-counterfeiting special fluorescent ink, and the top-level banknote making technology is laser holographic anti-counterfeiting technology, presenting different fluorescent colors such as red and blue, which are dazzling. The metal anti-counterfeiting thread of the light changing color ink is extremely long and wide, and the entire page is continuously updated. Commemorative silver uses a gradient color processing method for color transition. After strict control, repeated polishing, comparison, and correction, the image is rich and delicate, conveying the colorful cultural connotations of the Paris Olympics.
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