Physical Reference/Electronic Device Inconsistency - One of the Color Assessment Mistakes

If you use physical standards, they are an accurate way to communicate and evaluate color. As long as you follow some basic guidelines.

First, they need to be made of the right material. Let‘s say you are producing terrycloth fabrics for towels. Using paper standards to evaluate fabric color will not give you accurate results. Since materials behave differently than pigments, inks, or dyes, you need a standard made from the same material to make the right color decisions.

If you‘ve ever walked into an electronics showroom and noticed completely different new TVs lining the walls, then you already know that inconsistent device color is a problem.

However, many of us don‘t think about this when we use our handheld devices or computers to make color decisions.

Is your camera capturing the right color? Is the person you are sending it to for approval seeing the correct color?

While sending photos electronically is not the best way to make color decisions, it will help to color calibrate all the devices involved if sharing physical samples is not feasible.

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