Market Trends in Label Printing
Time:2024-07-15
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With labels being so important, what are the future trends in the label printing industry?Data from a report by Mordor Intelligence shows that the label printing market will grow at a CAGR of around 4.2% from 2023 to 2027. Different factors will drive the label printing market during the forecast period. On one hand, customer demand for more attractive labels is growing. On the other hand, the growth of e-commerce will further drive the label printing market size growth.
However, the challenges faced by the industry are also evident, such as increased requirements for creative design, gradually shortening product delivery cycles, and increased pressure on environmental protection. In the face of these challenges, the future development of the label printing industry has the following two main trends:
1. digitalization and automation
In the past few years, digital printing has entered the labeling field. Digital printing provides more possibilities for label design and innovative applications to meet different market needs.
Today, printing equipment suppliers are developing hybrid solutions that combine traditional offset printing with digital printing to provide more options for label printing. In recent years, label printing companies are keenly aware that automation in all aspects of the product lifecycle is an inevitable trend in the industry. Automation means integrating the system into the production process for remote service, real-time monitoring of equipment and data reporting, thus achieving fast setup, color management automation, and reducing manual intervention and waste.
It is worth mentioning that AI artificial intelligence technology will further empower label printing companies. For example, label printing companies can utilize AIGC for label design, while defective products can be identified through the AI online inspection system to significantly improve printing quality.
2. Sustainability
Nowadays, the biggest challenge facing brands is how to meet the needs of sustainable development of packaging, especially when doing business in different countries and regions, to adapt to local environmental policies and requirements. In recent years, Europe has been updating its packaging and packaging waste regulations, placing new demands on companies. At the same time, the trend of recyclable packaging makes people pay more attention to labels and containers in materials, inks, adhesives and other aspects of the application of environmental protection.
In order to meet the market demand, many self-adhesive label manufacturers are developing more environmentally friendly, but also more economical and efficient solutions, the main way is to reduce the amount of materials used. Release liners, as the carrier of self-adhesive labels, play a vital role in the production, conversion and application of self-adhesive products. At the same time, used liners can be used as valuable raw materials for new processes and products. Currently, many release liner recycling projects are underway around the world in order to collect waste liner for recycling and reuse, thus helping label printing companies to achieve their environmental goals.
At the FINAT European Label Forum, it was suggested that label waste has been a major challenge for the industry for decades, with millions of tons of label waste being sent to landfills and incinerators each year. While recycling programs can reduce label waste, the best solution is to eventually eliminate liners altogether.
In the food and beverage sector, printers face another challenge with label space restrictions. Currently, international laws and regulations require food and beverage labels to minimize the space occupied, encouraging the use of multi-layer composite labels and transparent film labels on transparent container substrates, to create a "label-free" products, and to make the label printing possible.
In the face of the huge potential of the label printing market, printing enterprises should enhance the creative design and technical level at the same time, and further strengthen the cooperation with the upstream and downstream industry chain, in-depth excavation of end-customer demand, and keep abreast of the development trend of the times.
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